Alex Ruben
How To Set Up a Business Twitter Account for Your Brand
Setting up a business presence on Twitter can be kinda tricky if you’re not familiar with the platform’s latest updates. Sometimes, what used to be straightforward isn’t anymore—especially with Twitter now being branded as X. You want your account to look professional, have all the right features unlocked, and stay on top of analytics without pulling your hair out. So, this step-by-step should help you get there, even if some settings have changed or if you hit a few snags at first.
How to Switch Your Twitter to a Business Profile
Access Your Profile and Start the Switch
First, fire up the Twitter app or visit https://twitter.com. If you’re on desktop, click that profile icon—usually at the top left or top right, depending on your layout. Tap or click Profile to open your profile page. If you don’t see the option straight away, make sure your app is up to date because sometimes features hide behind newer versions. When you’re there, look for the Edit Profile button—on mobile, it’s on the right side of the screen; on desktop, near your profile info. Click it to get into profile editing mode.
Switch to Professional Mode
Now, here’s where it gets weird—there’s usually an option that says Switch to Professional or Business Account. It might be tucked under different menus or called something slightly different lately, like “Upgrade your account.” On some setups, you’ll find it under Settings and Privacy > Account Settings > Switch to Professional. Click that, and a prompt should pop up asking you to agree to new terms or terms of service. Hit Agree and Continue. Sometimes, this step requires a bit of patience—on one setup it worked the first time, on another, I had to log out and back in. Because of course, Twitter has to make it harder than necessary.
Add Business Details & Finish Up
Once you’re on the professional mode setup page, the platform will ask for a quick biz description—something to tell folks what you do. Keep it clear and engaging, so users actually want to follow. After that, you’ll choose a category—like “Retail,” “Consulting,” or whatever applies. Then you pick whether you want a Business or Creator account. For most companies, go with Business. After that, you might get options to customize your profile further—upload a logo, cover photo, maybe add a website link. It’s optional, but honestly, a good profile pic makes a difference.
Save Your Settings and Check the Features
When everything looks good, hit Save. Now your account should be upgraded to a professional profile, giving you access to analytics, ad tools, and other business features. Don’t worry if some options seem locked or if you don’t see all features immediately—sometimes it takes a little while for everything to kick in or for the platform to sync across devices.
Extra Tips & Troubleshooting
If you run into bugs, like not being able to switch or your profile not updating, here are some quick fixes:
- Update your Twitter app—nothing worse than starting with outdated software.
- Log out completely, then log back in.
- Clear cache or cookies if on desktop—this can fix strange display issues.
- Try switching on a different device or browser—sometimes it’s just that simple.
On one project, I found that toggling Settings > Privacy & Security > Account Settings > Make Profile Professional directly sometimes works faster than going through menus.
Summary
- Access your profile from the app or website.
- Look for the Switch to Professional option, often under profile editing or account settings.
- Follow the prompts to add your business info and choose account type.
- Save changes and start leveraging analytics and ad options.
Wrap-up
Bottom line–it’s generally straightforward but can be a bit convoluted if Twitter’s UI has recently changed. The key is to find that switch option in your profile settings, update your profile section as needed, and confirm the transition. Once done, your Twitter is ready to serve as a valuable marketing tool. Hopefully, this helps unblock any confusion and gets your business account live without a fuss. Fingers crossed this helps someone save a few hours of guesswork.